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Diaper Bags
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Bundles
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5 for $35 Pacifiers
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Accessories
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Toddler
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Must-Haves
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OatVanilla LatteChaiEspresso+5 COLORS -
OutlawSaddle -
Vanilla LatteChaiNoirCognac+3 COLORS -
CamoBlack Studded
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Save 70%
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Save 15%
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Save 15%
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Save 15%
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Save 15%
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Save 15%
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Coconut & ToastBlossom & RosewoodCamo & MidnightHarbor & Coast -
Agave and Succulent CablesButtercream and Toast BraidsPink BowsBlue Arrows+3 COLORS -
Toast & Buttercream -
Coconut & ToastHarbor & CoastBlossom & RosewoodSucculent & Agave -
Pink BowsToast & ButtercreamSucculent & Agave -
Ballet Slipper & PrimroseToast & Buttercream
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Giddy Up!Taupe CheckerboardMilk & HoneyTerracotta Sunrise+3 COLORS -
Jetsetter BlackCoffee & CreamVanilla LatteMilk & Honey+1 COLORS -
LeopardBlackCoffee & CreamVanilla Latte+3 COLORS -
Save 66%
Terracotta SunrisePink RainbowJames the DinoPeyton the Sloth+3 COLORSSave -
Save 68%
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Save 66%
GraysonBlushSave
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Ribbons & RosesFarm FriendsStrawberries & CreamCheck Yes!+1 COLORS -
Save 10%
Bonnie the StrawberryAsh the MushroomSave -
Ribbons & RosesStrawberries and CreamFarm FriendsCheck Yes! -
Strawberries & CreamCheck Yes!Giddy Up! -
Save 15%
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Friends
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Strawberries and CreamCheck Yes!Giddy Up! -
Strawberries & CreamCheck Yes!Giddy Up! -
Strawberries & CreamCheck Yes!Giddy Up! -
Agave and Succulent CablesButtercream and Toast BraidsPink BowsBlue Arrows+3 COLORS
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LeopardBlackCoffee & CreamVanilla Latte+3 COLORS
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Ombre ToastToastStorm GrayPink+3 COLORS
Chop, chop, Cupid!
Find the sweetest fan-faves for Valentine's Day to give yourself + your sweeties!
Sweetheart Shop
Don't skip a beat - get the best toys for your little to love up on for Valentine's Day!
New Year, New Beginnings
Our #1 Bestselling Diaper Bag!
- Available in 7 core styles + Limited Edition drops
- 19 total pockets
- Signature front "parent" pocket
- Matching stroller straps & changing pad included
80,000+ 5-Star Reviews!
You're Making Us Blush
Victoria R.
There is SO. MUCH. ROOM. I can easily bring everything I need for my two kids and more in it. I love all the pockets and compartments and I can even put my own things in there as well. I would totally recommend this!
Madisyn W.
Your customer service has always been outstanding. You made sure your orders were out as quickly as possible during a huge sale and that alone is amazing! Thank you for all that you do.
Rhonda M.
We love these bags! They are perfect for snacks in my daughters lunch box and/or to carry snacks in my purse.
Brittany D.
It's the perfect size and the crinkley sound keeps her entertained.
Brijette A.
I love the organization inside of this bag, it makes finding everything I need seamless.
Jillian D.
Your customer service is beyond amazing and I can’t thank you enough! This is honestly one of the best "shopping" experiences I’ve ever had, absolutely amazing!
The Itzy Ritzy Vibe
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Innovative Style
We create beautiful, practical and safe products for your family that blend function with trend, and can keep up with every adventure.
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Creating Community
We are all about celebrating your real parenting moments and uplifting our incredible, inclusive community. IYKYK.
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CEO of Fun
Fun is at the heart of everything: playful designs, lively chats, even hidden messages. Need a little pick-me-up? Say less.
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Free shipping on orders $49+ (Contiguous U.S.)
Easy returns and exchanges policy