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Diaper Bags
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OatVanilla LatteChaiEspresso+5 COLORS
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OutlawSaddle
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Vanilla LatteChaiNoirCognac+3 COLORS
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CamoBlack Studded
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Taupe CheckerboardMilk & HoneyTerracotta SunriseLeopard+3 COLORS
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Jetsetter BlackCoffee & CreamVanilla LatteMilk & Honey+1 COLORS
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Milk & HoneyBlackCoffee & CreamVanilla Latte+2 COLORS
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Terracotta SunrisePink RainbowJames the DinoPeyton the Sloth+3 COLORSSave
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LeopardGraysonBlushSave
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Ribbons & RosesFarm FriendsStrawberries & CreamCheck Yes!+1 COLORS
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Bonnie the StrawberryAsh the MushroomSave
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Strawberries & CreamCheck Yes!Giddy Up!
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Strawberries and CreamFarm FriendsCheck Yes!
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Friends
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Strawberries and CreamCheck Yes!Giddy Up!
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Strawberries & CreamCheck Yes!Giddy Up!
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Strawberries & CreamCheck Yes!Giddy Up!
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Agave and Succulent CablesButtercream and Toast BraidsPink BowsBlue Arrows+2 COLORS
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Milk & HoneyBlackCoffee & CreamVanilla Latte+2 COLORS
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Ombre ToastMidnightAgaveToast+6 COLORS
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High ContrastFarmRainbowPastel
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High ContrastNeutralFarmPastel
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Bonnie the StrawberryOllie the Octopus
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DinoAsh the Mushroom
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Friends
“The perfect blend of fashion and function”
“Safe, stylish parenting gear”
“Multifunctional bags that can last long after the diaper stage”
“On-trend and so much more”
“For a more stylish option, try the Itzy Ritzy”
Bundle & Save
We did the heavy gifting for ya! Just pick your fave diaper bag style + matching accessories while saving some dough!
New Year, New Beginnings
Our #1 Bestselling Diaper Bag!
- Available in 7 core styles + Limited Edition drops
- 19 total pockets
- Signature front "parent" pocket
- Matching stroller straps & changing pad included
80,000+ 5-Star Reviews!
You're Making Us Blush
Victoria R.
There is SO. MUCH. ROOM. I can easily bring everything I need for my two kids and more in it. I love all the pockets and compartments and I can even put my own things in there as well. I would totally recommend this!
Madisyn W.
Your customer service has always been outstanding. You made sure your orders were out as quickly as possible during a huge sale and that alone is amazing! Thank you for all that you do.
Rhonda M.
We love these bags! They are perfect for snacks in my daughters lunch box and/or to carry snacks in my purse.
Brittany D.
It's the perfect size and the crinkley sound keeps her entertained.
Brijette A.
I love the organization inside of this bag, it makes finding everything I need seamless.
Jillian D.
Your customer service is beyond amazing and I can’t thank you enough! This is honestly one of the best "shopping" experiences I’ve ever had, absolutely amazing!
The Itzy Ritzy Vibe
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Innovative Style
We create beautiful, practical and safe products for your family that blend function with trend, and can keep up with every adventure.
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Creating Community
We are all about celebrating your real parenting moments and uplifting our incredible, inclusive community. IYKYK.
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CEO of Fun
Fun is at the heart of everything: playful designs, lively chats, even hidden messages. Need a little pick-me-up? Say less.
Explore Our Blog
Parenting Tips, Style Inspiration, and More
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2025 Baby Name Trends: What's Hot And What's Ti...
2025 Baby Name Trends: Find popular, timeless, and unique names for your little one, along with tips to help you choose the perfect name for your baby.
2025 Baby Name Trends: What's Hot And What's Ti...
2025 Baby Name Trends: Find popular, timeless, and unique names for your little one, along with tips to help you choose the perfect name for your baby.
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How To Play With A 4-Month-Old: Fun And Develop...
Looking for ways how to play with a 4-month-old? Try engaging in developmental activities to bond, boost skills, and make playtime fun. Start today!
How To Play With A 4-Month-Old: Fun And Develop...
Looking for ways how to play with a 4-month-old? Try engaging in developmental activities to bond, boost skills, and make playtime fun. Start today!
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When Do Babies Start Playing With Toys?
When do babies start playing with toys? Learn about key milestones, safe toy options, and tips to support your baby’s growth through engaging playtime!
When Do Babies Start Playing With Toys?
When do babies start playing with toys? Learn about key milestones, safe toy options, and tips to support your baby’s growth through engaging playtime!
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How To Play With Your Baby: Tips For Every Stag...
Learn how to play with your baby at every stage of development with our simple tips and ideas. Build skills, bond, and make playtime fun! Start now.
How To Play With Your Baby: Tips For Every Stag...
Learn how to play with your baby at every stage of development with our simple tips and ideas. Build skills, bond, and make playtime fun! Start now.
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How Toys Promote Cognitive And Emotional Develo...
How do toys help child development? Learn how they boost cognitive, emotional, and motor skills while supporting growth. Find the right toys for every stage.
How Toys Promote Cognitive And Emotional Develo...
How do toys help child development? Learn how they boost cognitive, emotional, and motor skills while supporting growth. Find the right toys for every stage.
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Tips For A Perfectly Organized Diaper Bag in 2025
Organizing a diaper bag doesn’t have to be stressful. Learn smart tips for keeping essentials tidy and accessible so you’re always ready for every outing.
Tips For A Perfectly Organized Diaper Bag in 2025
Organizing a diaper bag doesn’t have to be stressful. Learn smart tips for keeping essentials tidy and accessible so you’re always ready for every outing.
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Signs And Symptoms Of A Teething Baby
Learn what it looks like when a baby is teething, from common signs to simple soothing tips. Help ease your little one’s discomfort during this milestone.
Signs And Symptoms Of A Teething Baby
Learn what it looks like when a baby is teething, from common signs to simple soothing tips. Help ease your little one’s discomfort during this milestone.
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Understanding The Difference Between Baby Gums ...
Learn the difference between normal baby gums and teething gums. Recognize key signs and get tips to soothe your baby’s discomfort. Find out more today.
Understanding The Difference Between Baby Gums ...
Learn the difference between normal baby gums and teething gums. Recognize key signs and get tips to soothe your baby’s discomfort. Find out more today.
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Simple Ways To Soothe A Teething Baby At Night
Soothe your teething baby at night with simple home remedies and gentle tips. Help relieve discomfort and create a calmer bedtime for better sleep tonight.
Simple Ways To Soothe A Teething Baby At Night
Soothe your teething baby at night with simple home remedies and gentle tips. Help relieve discomfort and create a calmer bedtime for better sleep tonight.
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Show Mom Some Love This Valentine’s Day With A ...
Show Mom love this Valentine’s Day with gifts she’ll use daily. From stylish diaper bags to personalized accessories, find the perfect thoughtful gift.
Show Mom Some Love This Valentine’s Day With A ...
Show Mom love this Valentine’s Day with gifts she’ll use daily. From stylish diaper bags to personalized accessories, find the perfect thoughtful gift.
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