Mini Must-Have: Itzy Ritzy Infinity Breastfeeding Scarf

A stylish and practical accessory? This could be the next big thing in new mom essentials! The new Nursing Happens™ Infinity Breastfeeding Scarf from Itzy Ritzy easily transforms from trendy scarf to soft, breathable nursing cover.

With no snaps, buckles or complicated wrapping, the innovative scarf unwraps from a double-looped infinity scarf around the neck to a single loop that drapes over the shoulder for feedings. The new Itzy Ritzy wonder provides full coverage for nursing moms and comfort for the little one, in style. And who doesn’t love a chevron print? The scarf is made of high-end jersey knit and according to the brand, moms can even infuse the scarf with their own natural, comforting scent by wearing them during pregnancy.

“For moms like me that feel more comfortable nursing with some privacy, but still not wanting to miss out on the action of our busy lives, we designed the Itzy Ritzy Infinity Breastfeeding Scarf as a chic, subtle and easy way to breastfeed or bottle feed in public without distractions for baby,” said Kelly Meyer Douglas, owner and CEO of Itzy Ritzy.

The Itzy Ritzy Nursing Happens™ Infinity Breastfeeding Scarf comes in three colors of chevron prints and is available for purchase ($24.99) at and nationwide via stores.






Read More