A Chic, Subtle Way to Feed Baby In Public

March 18, 2014 – Itzy Ritzy, a modern collection of baby toddler and lifestyle accessories that provide smart, attractive solutions to every day challenges for parents, unveiled the next big thing in nursing — the Nursing Happens™ Infinity Breastfeeding Scarf.

Made of high-end jersey-knit fabric, this stylish chevron-patterned scarf transforms an everyday staple to a soft, breathable nursing cover, that’s designed to be convenient for mamas-on-the-go and super easy-to-use (a.k.a. no snaps, buckles or complicated wrapping).

In the press release, owner and CEO of Itzy Ritzy, Kelly Meyer Douglas, talked about why she designed a product like this. “At Itzy Ritzy we want to empower new moms with products that make feeding their babies as easy, comfortable, and chic as possible,” said Douglas. “For moms like me that feel more comfortable nursing with some privacy, but still not wanting to miss out on the action of our busy lives, we designed the Itzy Ritzy Nursing Happens™ Infinity Breastfeeding Scarf as a chic, subtle and easy way to breastfeed or bottle feed in public without distractions for baby.”

Whether you’re nursing or bottle-feeding, this fashionable, every day accessory provides full coverage for moms who are feeding in public. The scarf goes from a double-loop to a single-loop that drapes off the shoulder for complete, chic coverage.

“From our trend scouting and sales data we know that standard apron style nursing covers are a thing of the past and our infinity breastfeeding scarf is the new must-have breastfeeding item for modern moms,” Douglas added.

It goes without saying that this little gem can be used before, during and after pregnancy. The infinity scarf is available in three different colored chevron prints — Blue Skies (my favorite!), Charcoal Haze and Pink Kiss. You can now purchase the Nursing Happens™ Infinity Breastfeeding Scarf at ItzyRitzy.com for $24.99.

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